3 C
Thursday, December 3, 2020

“Absolutely NOTHING” is Scandinavian says Scandinavian Airlines – Outrage after controversial ad

Follow us on social media!

The ad has caused outrage after Scandinavian Airlines claim that “there is no such thing” as anything Scandinavian.

In the video, the airline claims amongst other things that traditionally Swedish things such as meatballs are in fact not Swedish, but rather Turkish.

“What is really Scandinavian? Absolutely nothing…In a way, Scandinavia was brought here piece by piece, by everyday people we found the best of our home away from home.” the ad said.

This caused a massive outrage online, with people calling for boycotting the airline.

Even lawmakers from the Danish People’s Party said that SAS (short for Scandinavian Airlines), had denigrated Danish culture and they have called on the Danish government to react.

Søren Espersen from the Danish People’s Party says he is in “nuclear shock” from the ad.

“I have always used SAS a lot, but I will now have a sour taste in my mouth if I use them again, because they are spitting on us in this fashion” he said.

“I think that SAS are spitting on everything that is authentic Danish, authentic Swedish and authentic Norwegian.”

Scandinavian airlines is today owned by the Swedish state (14.82%) and the Danish state (14.24%) with the rest being privately owned.

After massive online outrage, SAS made the ad private on YouTube, however others have uploaded copies of it. The original video was quickly put on private, before being made public again.

During the writing of this article, the video had 22 000 dislikes, with only 639 likes, meaning it is is on track to be “radioed”.

The video has been put on private, then been made public, then private again several times during the last 24 hours.

One commenter said “If nothing is Scandinavian, are you going to rename yourself to Nothing Airlines?”

An edited shorter version of the orginal controversial ad.

Campaign “was kidnapped”.

In a press statement SAS say that they “stand by the core message in the commercial, that travel enriches us,”

“We at SAS our proud of our Scandinavian origin and the values that
characterizes our open, equal and democratic societies” the airline said.

They also say that they suspect their ad has been the victim of an “attack” and that their campaign has been “kidnapped”.

“We do not want to risk becoming a platform for someone else’s values that we don’t stand for.”

Myth that meatballs are not Swedish.

The claim that meatballs are not Swedish, but rather Turkish, has been spread before by none other than the official Sweden Twitter account.

But this has been debunked as fake news.

According to food historian Richard Tellström, the claim that Swedish meatball came from Turkey is false.

Subscribe to our Newsletter!

CLICK HERE to sign up now to NEVER miss the most important news from Sweden and around the world!

Peter Imanuelsen
Peter Imanuelsen
Swedish journalist and political commentator. Founder and Editor-in-chief at Times of Sweden. Peter Imanuelsen has been reporting on the situation in Sweden for years and is more commonly known as PeterSweden on social media.


VIDEO: Sweden WAR ZONE – Car shot with 30 bullets in broad daylight

Video footage has been released showing a car chase where a man with a Kalashnikov empties a magazine into a car in...

LATEST: Italy Corona virus outbreak

Follow our new liveblog HERE. We had to move this liveblog to a new liveblog - so please click the link above for...

Sweden: Man attempted to RAPE teenage girl – Sentenced to 1.5 years prison

The teenage girl had left the train station when she was attacked outside a school and pulled to the ground. During the...

Sweden: Pedophile gets $58,000 from the state in compensation

Earlier this year a man in his 50s was convicted on several counts of soliciting prostition and soliciting prostitution from minors.

Parts of Switzerland has halted 5G rollout after health concerns

UPDATE: This article has been updated after a representative of the Swiss Federal Office for the Environment said the original Financial Times...

Britain: Boris Johnson and London Mayor condemn violence at protests

British politicians have condemned protests that took place in London. Thousands of people took to the streets of London...

EXPOSED: Megachurch “prophecies” about corona virus FAILS to come true

Prosperity gospel preachers "prophecies" about the corona virus pandemic have failed to manifest, as the pandemic has infected more and more people.