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Wednesday, July 8, 2020

Swedish city Malmö invests in Arabic and Somali corona virus information

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In an effort to reach out to the city’s minority groups, Malmö city has been investing in information in Arabic and Somali languages.

The city has translated advice from the public health agency regarding corona virus into Arabic and Somali.

Malmö has also been investing in advice, communication and dialogue with business owners in these languages regarding for example the emergency measures taken by the government to help businesses during the corona virus pandemic.

This has been a success, as they have seen a significant increase in reaching Arabic and Somali speakers with information.

“We have managed to reach out to 27 000 Arabic speakers in the city. We also see an increase with 50% in the number of phone calls that we have received in our business slots in Arabic” Fadi Barakat at Malmö City business development told SVT.

Malmö city website is filled with information in among other Arabic and Somali regarding the corona virus, including a video with information.

Malmö is a multicultural city with 41% of the 321 845 inhabitants being either first or second generation migrants.

The city is known for being a hotspot for criminal activity and having “problem areas” with gangs. From January to early November in 2019, there was a whopping 29 bomb explosions in the city.

More and more places are beginning to adopt to the language changes in Sweden. It was reported earlier this year that a hospital in Sweden had started putting up signs in Arabic, Persian and Somali.

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Peter Imanuelsen
Peter Imanuelsen
Swedish journalist and political commentator. Founder and Editor-in-chief at Times of Sweden. Peter Imanuelsen has been reporting on the situation in Sweden for years and is more commonly known as PeterSweden on social media.


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